Currently in a Marketing Coordinator role and looking to take the next step in your career? We are now interviewing candidates for an Associate Marketing Manager role with a client located in Cambridge.
Please note this is an in-office position located in Cambridge with the potential of hybrid once fully trained
As the Associate Marketing Manager, you will be responsible for developing, implementing, and managing marketing materials for a Canadian company. You will work with the Marketing Manager and General Manager to create marketing collateral using Adobe Creative Cloud or similar software. This includes coordinating the approval process and working with translators to create French versions of materials. Additionally, you will research and develop inventive marketing and point-of-sale materials and manage selling material accessibility and inventory levels.
You will also coordinate conferences, events, and webinars, acting as a lead exhibitor at major Canadian veterinary trade shows and events. This involves managing the logistics of exhibiting teams and attendees, recommending sponsorship initiatives, and managing the creative production and logistics of booth displays and trade show support materials. You will also project manage hosted webinars and support the Marketing Manager in organizing annual/bi-annual sales meetings.
In addition, you will manage the development and implementation of internal business tools such as product reports and order forms, as well as quarterly product sample programs for sales representatives. You will also manage selling incentive programs to increase sales of targeted products and track program results.
You will be responsible for building and updating the website to maximize SEO. You will help develop and implement the launch plan for both B2B websites and build and implement a monthly content calendar for all websites. You will also develop digital materials such as e-blasts, advertising, social media, and e-signatures, using SalesForce Marketing Cloud to implement digital marketing automation and analytics.
To be successful in this role, you should have a Bachelor's degree or a business/marketing diploma and previous marketing/sales experience. You should be computer literate in Google Suite, with experience in Adobe Creative Cloud or similar software encouraged. This role may require work hours that include evenings, weekends, and holidays, as well as travel for meetings/events. Being bilingual in French and English is considered an asset.