Brand Manager

Adecco is currently hiring for a permanent, full-time Brand Manager in Niagara Falls, ON to work at one of North America’s most recognized brands that majors in consumer electronics. If you have a minimum of 2 year's experience in marketing communications, you have strong SEO knowledge & Google Analytics and you are a team player, this job is for you!

  • Salary: $65,000 - $75,000
  • Location: Niagara Falls, ON
  • Shifts: Monday to Friday | 8:15am - 5:00pm 
  • Employment type: Permanent | Full time
  • Here’s why you should apply:

  • Full comprehensive medical coverage
  • Annual professional development fund
  • 50% off on company's brands
  • RRSP
  • Responsibilities:

  • Develop marketing and communications strategy through collaboration with the marketing team to execute brand and product messaging
  • Integrate and adopt strong practices for ongoing monitoring and evaluation of strategic objectives and initiatives including tracking, analyzing and reporting on campaigns and overall strategy
  • Work with internal departments and external agencies on product launch marketing efforts
  • Coordinate the creation of all content and visual assets to effectively communicate the benefits of the product to the end user
  • Strategically customize content to specific marketplaces and platforms to maximize user engagement, improve user experience and convert potential customers
  • Develop and execute communication strategies for unique product categories ensuring content is targeting appropriate brand persona/demographics
  • Work with external agency to secure earned press coverage, media spotlights and product reviews
  • Conduct media and influencer outreach to build relationships with publications in the tech and audio space
  • Manage distribution/logistics of product PR samples to maximize high profile/tier 1 product coverage
  • Identify annual social media KPIs and develop content strategy to achieve and optimize based on results
  • Coordinate social media campaigns by planning and posting content across various social platforms
  • Monitor and engage audience to further develop our brand communities
  • Develop contests and promotions to increase brand reach and grow social media following
  • Produce and manage multiple, complex content streams for regular internal and external communications including web/blog content, video scripts, product inserts, online advertisements, social media, and email communications.
  • Create enchanting product copy for print and web materials
  • Collaborate with senior technical leadership to develop editorial and knowledge blog articles for each brand blog, to generate top-of-funnel consumer interest and engagement while establishing brands as thought leaders
  • Develop/update identity packages and branded materials
  • Other duties as assigned
  • Qualifications:

  • Post-secondary diploma/degree in Marketing, Communications, or a related field
  • Minimum of 2-4 years related working experience in marketing in an eCommerce space with a preference in a medium sized technology company with writing creative and interesting product copies
  • Experience reporting to a high-level executive
  • Experience working in a fast-paced environment
  • Demonstrated team player, who is motivated and energetic
  • Ability to work effectively, both independently and in a team environment, in an atmosphere of multiple projects, shifting priorities and deadlines
  • In-depth level of knowledge of marketing principles and practices to increase brand awareness
  • Experience developing effective digital marketing plans and the ability to drive online sales
  • Proven knowledge of marketing, tracking, reporting and strategizing
  • Comfortable overseeing a range of different types of marketing campaigns
  • Strong web analytic skills
  • Strong interpersonal and communication skills required to facilitate and build effective relationships with key stakeholders
  • Results oriented and well organized with a sense of urgency and an ability to meet deadlines
  • Advanced knowledge of Google Analytics, website analytics and consumer behavior
  • Advanced knowledge of ecommerce and digital marketing KPIs
  • Advanced SEO knowledge and upcoming trends
  • Problem solving ability
  • Don’t miss out on this Brand Manager job in Niagara Falls, ON. Apply now and you will hear back from an Adecco Recruiter soon.




    • Apply with Adecco

    Reference number CA_EN_1_021098_1724784

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