Digital Manager

New
  • Category
    Professional & executive - VP - Marketing / Sales
  • Job type
    Direct Hire
  • Location
    Toronto, On

Digital Manager

On behalf of our client, a rapidly growing brand in the Marketing Agency industry, Adecco is currently seeking an experienced Digital Manager to join their Digital Marketing team.

Some Responsibilities of the Digital Manager are:

  • Planning, optimizing and executing digital marketing campaigns to drive customer acquisition for client files
  • Build, manage, and actively oversee marketing strategy and the development, writing, design, production and distribution of all marketing campaigns (i.e. Multi-merchant & solo e-blasts, emails, Social media campaigns, online and offline advertisements, designed collateral/handouts,, events, launches, etc.)
  • Planning and implementing optimizations to the digital platforms (website, app, newsletters) to improve user experience and increase conversion rate.
  • Learning and utilizing smart emails campaigns via wifi connected platforms for all respective client files
  • Using Google Analytics and other key measurement tools to report weekly/monthly on performance metrics, providing meaningful insights on what is working, and making recommendations on what can be improved and how.
  • Ability to work collaboratively with other managers in all departments  to oversee accounts and delegate tasks to a team of Digital and Design Account Coordinators
  • Comfortable taking the lead on presentations for accounts of all sizes
  • Responsible for pitching prospective clientele on all company services such as digital marketing, design, and public relations where applicable
  • Required to be present/Liaison to client files at all major events where applicable
  • Manage both the digital marketing and design departments of the business
  • Some Requirements of the Digital Manager are:

  • 5 years’ experience in digital marketing with a marketing agency
  • Knowledge or experience within the hospitality industry is preferred
  • Self-Starter, who has experience building strategies that scale
  • Task oriented individual able to work and delegate based on current needs.
  • Knowledge of google analytics, yelp advertising, linkedin marketing, and facebook business manager
  • Some knowledge on working with, setting up Out Of Home campaigns from start to finish
  • Comprehensive understanding of customer segmentation, targeting, and custom audiences from multiple data sources
  • Strong analytical and quantitative skills; proven ability to leverage data in decision making.
  • Strong organizational skills, ability to meet tight deadlines, and attention to detail
  • Experience working with attribution and analytics tracking platforms, such as Google Analytics and/or similar.
  • Familiar with best practices website optimization (landing pages, conversion rate) as well as pixel integrations for tracking, etc.
  • Proficient knowledge of online measurement and performance indicators, ability to analyze campaign data and discern insights.
  • Experience working cross-functionally with creative, user experience and web development.
  • Intermediate or higher Excel/Google Drive proficiency.
  • Intermediate or higher knowledge/experience in Adobe Creative Suite programs
  • An independent and authoritative approach to client files and communication
     
  • This client is a rapidly growing award winning agency in a prime downtown location. They offer a competitive salary, health benefit packages, 5-6 weeks vacation to start, and many other great perks.  If you are interested in this Digital Marketing Manager opportunity in Toronto, ON please click the “apply now” button below.

     

    • Apply with Adecco

    Reference number CA_EN_1_026575_1257862

    Accommodation will be provided in all parts of the hiring process as required under Adecco’s Employment Accommodation policy. Applicants will need to make their needs known in advance to their Adecco representative.

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