Email Marketing Specialist

  • Category
    Office, clerical & administrative - Clerical
  • Job type
    Temporary/Contract
  • Location
    Toronto, Ontario

Adecco is currently hiring for an Email Marketing Specialist in Downtown Toronto. The Email Marketing Specialist will be responsible for managing dynamic email marketing campaigns targeted to advisors and consumers and providing leadership and email best practice advice to key internal stakeholders and business partners. Experience with Salesforce Marketing Cloud is required for this role. Our client is a large, reliable and reputable organization within the Financial Services Industry. This is a 1-year contract and has a pay rate $29.00/hour.

Email Marketing Specialist  Daily Responsibilities
•    Lead the execution of internal and external email programs and campaigns using industry best practice techniques 
•    Act as the business liaison with the Email Service Provider, understanding their technology offering and enabling business partners to fully leverage the platform 
•    Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex, algorithmic experiments 
•    Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. 
•    Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives 
•    Establish, implement and monitor digital communication methodologies to promote consistency across the Canadian Division 
•    Working closely with Branding, Communications and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements 
•    Assist with training and support for email marketing efforts with internal stakeholders from across Canadian division

Email Marketing Specialist Requirements:

  • Post-secondary education in Marketing, communication arts, computer science or at least five years of related work experience in online marketing
  • Must have 2-3 years of experience in Email Marketing  
  • Experience with industry leading Enterprise Email Service Provider (ESP) platforms – Salesforce Marketing Cloud
  • Experience in Adobe suite of products – Dreamweaver; photoshop 
  • Working knowledge of HTML/CSS standards and of browser and email environments, including known compatibility issues across platforms/email clients
  • Strong communication skills across disciplines and the ability to effectively articulate digital marketing principles based on industry best practice guidelines, personal experience and research findings
  • Ability to define and execute best practices for digital marketing throughout the customer journey
  • Ideal candidate would have experience marketing in both B2B and B2C environments and understand the tactical differences between marketing to each type of audience

If you are interested in the Email Marketing Specialist role, please Apply Online.

B6602

  • Apply with Adecco

Reference number CA_EN_1_026602_12088508

Accommodation will be provided in all parts of the hiring process as required under Adecco’s Employment Accommodation policy. Applicants will need to make their needs known in advance to their Adecco representative.