2019 Recruitment Trends

In a candidate driven market, securing the best available talent can be a major challenge for businesses.  As top candidates remain in high demand, it takes more than a job offer with a competitive compensation package to seal the deal. As you plan your 2019 recruitment strategies, consider these top recruitment trends.

Recruitment marketing

To combat talent scarcity, many organizations have redirected their marketing efforts. It’s essential for companies to build an “employer brand” that combines corporate culture, social responsibility and its reputation as an employer. A creative and strong employer brand can help your organization stand out from the competition ― while exemplifying why you are the perfect fit for new potential candidates.

Proactive recruitment

Starting the recruitment process only when a position opens up is no longer good enough. By engaging proactive recruitment strategies, companies can create a database of skilled candidates, ready for hire when your business needs change. Include a link on your social media profiles and website to encourage applications year-round. Then, make sure to catalogue all resumes received by skills, qualifications and job title.

Passive talent

With a tight talent pool and tough competition, more than ever, hiring managers need to take a creative approach to candidate sourcing, including approaching professionals who may not be actively looking for a new role. To widen your search, be sure to leverage sites such as LinkedIn to connect with passive candidates who are not currently looking for a job, but who may be open to new opportunities.

Social recruitment

Employers are increasingly utilizing social media platforms to attract candidates. Whether you leverage sites like LinkedIn ― designed to facilitate networking between professionals ― or other popular social media platforms such as Facebook and Instagram, social media helps to engage potential candidates while promoting their employer brand and corporate culture.

Technology

As technology continues to evolve rapidly, companies are relying on these advancements to facilitate their recruitment processes. More and more organizations are using technology such as Applicant Tracking Systems (ATS) to automate their talent search. This may be the right avenue for organizations who need to save time from not having to filter unqualified candidates, and gain time to enhance their on-boarding and training processes to reduce turnover.

Mobile recruitment

In Canada alone, 25.5 million people (70% of the population) use smartphones. As mobile technology continues to evolve, implementing a mobile recruitment strategy is vital for businesses looking to target the labour pool. Companies who adapt and create a mobile friendly application platform can create better candidate user experiences and increase the number of applications.

Virtual reality/skills assessment

As Artificial Intelligence (AI) technology continues to develop, the role of virtual reality (VR) within the recruitment and on-boarding processes will steadily increase. Implementing VR platforms can prove to be useful when assessing how candidates respond in practical settings ― ultimately giving employers a more realistic idea of on the job performance before making a  decision to hire.

Lacking the resources to implement these evolving recruitment trends? Leave your talent search to the pros. Contact your local Adecco branch for assistance on recruitment and on-boarding procedures today!